Whether they realise it or not, most investors are their own worst enemy and left on their own will make expensive errors.
Rodger's skill as a behavioural modification coach can help Money Matters' clients address the challenge facing all investors that shows most investors significantly underperform the funds in which they are invested by several percentage points on average each year because of behavioural mistakes. Data for USA share funds show this as a 6% p.a. differential and also show that the average fund investor consistently manages to capture much less than half of the return of the average fund. This differential is due to investor behaviour and highlights that investor behaviour can have a bigger influence on outcomes than investment performance has. Examples of the more frequent and most expensive investment errors are panic and over-confidence. Rodger’s coaching can help clients avoid these mistakes.
Lifestyle Financial Planning
Money Matters coaching can be extended to lifestyle financial planning, a subject Rodger has researched in depth and written and spoken about. In an article for the Chartered Accountants Journal Rodger described how for most people, financial success is not an end in itself – it is simply a means to achieve many of the things they want out of life. It makes sense, then, that lifestyle planning – helping people determine what the most important things in their life are and developing step-by-step strategy to achieve those goals – can be a valuable approach to financial planning.
By helping clients to align their investment plans with their personal aspirations, Rodger can make personal investment planning more relevant, inspiring and more likely to be successful. Many clients cannot automatically articulate their goals in a way that is specific enough to turn them into action, and they need assistance to clarify them. In addition, Rodger can help them to achieve these goals in a timely and results-driven manner. Rodger has developed a Guide to Lifestyle Planning for Money Matters' clients following his Four Ps – Purpose, Principles, Practices and Performance Measurement.
A leading Australian adviser has estimated that only 2% of financial advisers offer comprehensive lifestyle planning. This is probably at least in part because many financial advisers lack expertise in the field of lifestyle planning and are therefore not comfortable extending into this area, which has its own requirements in terms of knowledge, skill and training. Money Matters' clients have access to this expertise thanks to Rodger’s experience and study.